Top 5 Beauty Retail Apps in Germany Q3 2021 Performance

The third quarter of 2021 saw interesting trends among the top beauty retail apps in Germany, as measured by Sensor Tower. Here's a closer look at the performance of the top five applications on a unified platform.

Mein dm experienced significant growth in weekly downloads, starting at around 31.5K in late June and peaking at approximately 70.1K by the end of September. Weekly active users also showed strong performance, fluctuating between 615K and 691K throughout the quarter.

Douglas - Parfüm & Kosmetik had steady weekly downloads, with numbers ranging from 9.6K to 15.9K. Active user metrics remained consistent, hovering around 84K to 95K during the same period.

Rituals Home & Body Cosmetics saw modest weekly downloads, starting at 4.5K and peaking at 10.2K in August. Active users increased gradually from 17K to 23.5K by the end of the quarter.

GLAMOUR Shopping showed a dramatic increase in weekly downloads, beginning at 2.6K in late June and skyrocketing to 51.5K by the end of September. Weekly revenue also saw a notable spike, reaching approximately $122.5K in the final week. Active users followed a similar trend, increasing significantly to 45.7K by the end of the quarter.

Notino: profumi e cosmetici maintained consistent weekly downloads, ranging between 900 and 1.3K. Active users remained stable, fluctuating between 6.3K and 7K over the quarter.

For more detailed insights and data, visit Sensor Tower.